Kevin Spacey delivered the keynote James MacTaggart Memorial Lecture at the Edinburgh Television Festival, in which he challenged TV channels to give “control” to their audiences or risk losing them. Using as a model his recent foray into television, House Of Cards — a commercial and critical hit after it was released on streaming service Netflix – he warned there was a danger of “thinking that something which is working now will necessarily work a year from now.”

If you weren’t aware, Netflix released the entire season of House Of Cards at once, which in the actor’s words, “demonstrated that we have learned the lesson that the music industry didn’t learn — give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it rather than steal it.”

When you watch the clip you’ll notice that it’s heavily geared toward television content distribution but there’s a message for you, the writer, in there as well that isn’t limited to TV writing, and your inspirational takeaway from this should be:

“The audience has spoken. They want stories. They’re dying for them. All we have to do is give it to them.” — Kevin Spacey

Sally forth and be writeful.

— Rhyan Scorpio-Rhys