In my daily ‘net wanderings I tripped and fell over the above ad from Thailand for a mobile phone company—which really doesn’t factor into the story at all—that serves as a prime example of simple story telling.

All the elements of dramatic structure are present. But instead of creating a long-winded post that most wouldn’t read, I’ve decided to take my own advice and keep it simple. Though not a poet, I wrote my thoughts on the subject in verse:

I have banged on ad nauseum in some previous post
About the best stories told are where less is the most
Abandon complex words you once deem so refined
As it tends to leave more than a few readers behind
Complication wasn’t missed or mourned when it died
As people pursued minimalism, a life more simplified
Leave the clutter behind and your work unpolluted
And remember the old adage:

I said I wasn’t a poet, now you see that it’s true, not only does mama know it, but my daddy do, too.

Sally forth and be writeful.

— Rhyan Scorpio-Rhys